Preparation – Did your designer run up to your office door chasing his wind blown papers across the parking lot or did he stride confidently to your door, materials in hand? Did he show up with a pen and notebook? This is important unless you want to spend a lot of time later reminding them many of the things that you’ve already told them. Clean shoes are a great indication of someone that pays attention to details. Is your potential designer on time to meet with you? Do they treat your staff with respect or do they treat them they like they don’t matter? Did they do their homework before coming? Once you’ve nailed down the basics, your list of potential designers will probably be a lot smaller.

Trimmed fingernails are another. Though these may seem like little details they will mean a lot in determining the attention to detail that your designer will take in your project. With that in mind, it’s important to find a designer that shares your beliefs. Take a look at their clothing but avoid basing your opinion on your personal fashion preferences. The advertising for your multi-million dollar SUV dealership will never achieve spectacular results as long as you are using a designer that believes that all corporations are big evil things bent on destroying society for a buck cheap real louis vuitton bags. Maybe the girl that has no college degree and a portfolio with nine pages of work that she did at home is a better fit for you. You’ll also want to pay attention to whether the work presented in their portfolio is straight. The designer that brings everything may not be able to decide what to present and what not to present which could mean that they will have the same problem in delivering a clear message to your audience. If your designer doesn’t understand where you’re coming from they will never be able to tell your prospects.

The most important thing really is quality. Point of view – Everyone has a different view of the world and it’s a given that those with a similar point of view will work better together. Presentation – Everything from how a designer dresses to how they package their sample work will tell you something about them. A designer that isn’t prepared for the initial meeting is not going to conduct day-to-day business any differently. You’ll want to evaluate some basic things first – things that are vital in any industry. Instead, look at details that will tell you how much effort they put into their own appearance. Now you can start to look at some of the things that are more specific to our industry. Portfolio – This is really a classic case of “size doesn’t matter – it’s how you use it!” When considering designers you may be loosing out if you dismiss a designer because of a small portfolio. The designer that came by in a 3-piece suit with a three inch thick portfolio isn’t necessarily the one for the job.